The Summer Olympics in Beijing will be remembered for many years to come as the Olympics that shattered records like as easily as throwing a glass from the Great Wall of China. Olympians broke 74 Olympic records and 36 world records, and with 4 days left in the Olympics, the toll will surely rise. More records have been broken at the Beijing Olympics than the two previous Olympics combined hosted in Sydney, and Athens respectively. Today, athletes are better prepared from their training to their diet, to the clothing they wear. The dream of competing at the Olympics is bestowed upon a chosen few. While an event at the Olympics may last a few minutes, or even a few seconds, the time, dedication, and preparation can last a generation.
One of the best kept secrets among Olympians are the benefits of compression apparel in post workout recovery. Doctors have know for years the benefits of compression, which include increased blood circulation, muscle warmth, and reduction of muscle vibration. It is no coincidence that the swimsuits used to shatter multiple world records incorporated compression technology.
Over the past few years a number of performance apparel company's have been promoting the benefits of using compression clothing technology after a workout. The science behind this claims that using compression clothing after a workout an athlete increases oxygen blood flow to the muscles that is desperately needed by fatigued muscles.
By reducing recovery time an athlete can push their limits farther. Companies such as Nike, adidas, and Under Armour have promoted cut-and-sew compression technology. A start-up company called Zensah® (http://www.zensah.com) has created seamless compression clothing, making their compression clothing a more ergonomic fit. Zensah® uses proprietary technology, and claims that they are 2 years ahead of their competitors. Another difference is that Zensah® uses pinpoint compression tailoring to the physiological needs of an athlete.
Running legend, and 1972 Olympian Jeff Galloway said, "The Zensah® leg sleeve could speed up your performance and reduce recovery time. According to research and runner reports compression sleeves improve performance of the most important muscle for running -- the calf muscle. The Zensah® leg sleeve is the only calf sleeve which incorporates pin point compression to the calf area. I recommend it for use when traveling on flights to and from a marathon."
"Our compression clothing has a more ergonomic fit, has specially engineered compression zones, and is far more comfortable than any other compression clothing on the market," Ryan Oliver, Director of Marketing of Zensah, stated brashly. "We allow athletes to focus on their training, and competition not on their clothing."
Zensah® uses pinpoint compression to target different muscle groups. Helping reduce the risk of Deep Vein Thrombosis (DVT) commonly caused by sitting for long hours on an airplane. Olympians who wear compression clothing going to Beijing can assure that they will be ready for the games.
"There is no question that with the success of Olympic athletes it will raise the awareness of the benefits of compression clothing. We believe that Zensah® will benefit greatly since our technology is superior. Athletes always are looking for that edge, and Zensah® has that qualitative advantage," said Ryan Oliver.
Source:http://www.prweb.com/releases/olympics/compression/prweb1234594.htm
No comments:
Post a Comment